Introduction to Coaching Events

~ A 6 Week Tele-Course and Master Mind Group so you can get your first event off the ground ~

with Master Coaches Alexis Robin and Michele Woodward

Have you ever dreamed of standing in front of a packed room, sharing your work? Creating meaningful, powerful retreats? Having your event on the Hay House Event Calendar?

Perhaps it’s a two day retreat, or a parenting seminar, a career reinvention workshop; whatever the event is you have the potential to create recognition for yourself, increased brand awareness and a healthy profit.

But where to start? What kind of event should I have? When should I host it? Do I need to provide breakfast and lunch? There’s a lot to know about how to pulling off a successful event and Michele and Alexis are here to teach you how to get the most out of your time and financial investment.

This is the class for you if:

You have an idea for an event
You want to add Seminars, Retreats, Conferences to your revenue stream
You know who your target market is
You are comfortable speaking to groups
You need help figuring out your budget, profit margins, pricing and contracting

You’ll Learn…

Week 1: Types of Events, Target Market and Venues

What to do with your idea: Who, who, what? (Who are you, who is going to attend, what are you going to give them?)

Type of Event: Seminar/ Conference with overnight/ Cosponsored Convention type/ Outdoor Facility, Type of Venues: Hotels, Retreat Centers, Office Conference Rooms, Private Dining Rooms, Churches, Halls, Conference Centers, Convention Centers, well known vs. boutique, Union properties vs. nonunion.

Picking a location City, State

Week 2 Budget, Pricing Marketing, Dates, RFP’s

Picking a date- Dates to avoid, when your attendees are most likely to come, weather during a certain time of year, flight cost, staying flexible to get the best deal

Pricing – Plan for the worst case scenario, including room rate in the price, or not, Start with Pricing or End with Pricing?

Looking from the participant’s perspective: Why do they want to come, is it easy (parking, lift, cost), what events compete with yours, asking them (surveys)

Promotion- Different Media- Internet, radio, newspaper, web, eblast, social networking, mail outs, Registration, Paypal

Partners- Exhibitors, sponsors, promotion avenues through partners.

Week 3 Creating an Agenda, Designing Content

What 3 key learnings will your attendee take away? How can you create content to speak to their needs? How to flow your timeline, with breaks, meals, beginning and ending time. Interactive or Lecture

Week 4 Event Basics: Food and Beverage, Audio Visual, Logistics Specs

Pesky logistics (sound, food, A/V, collateral materials) Putting together specs, asking for what works, ordering what you need, understanding the location’s ability to manage last minute changes, managing speakers speaking to the staff.

Catering- When to add it, is it necessary, how to get a hotel to work with in your budget, minimums, food options for your attendees if you’re not hosting an event.

Week 5 Using a 3rd Party, Contract Negotiations

Using a 3rd Party Planner- HelmsBriscoe, Conference Direct, Experient (Why, and what it means to you) Commission

Negotiating the contract: Concessions, Cancellation, Performance (rooms and food and beverage), making it a win win, rooms to space ratio, heads in beds = profits, room rental, what has tax and service charge attached.

Week 6 Managing the Event in Progress, Post Event

The day-of, Comfy shoes, communication on site, staying calm, volunteers, registration, breaks, Intro, setting expectations

Follow-up: Final Bill reconciliation, Zoomerang, Survey Monkey etc, offer discounts on next year’s event at the end of this years. Thank you notes and staff gratuity.

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Introduction to Coaching Events Taught by: Michele Woodward and Alexis Robin

Thursdays 10am PST 1pm EST
September 9 – October 14
Mastermind classes take place directly after tele-course.

Investment

Option One: Participate in the Tele-Course (6- one hour classes) for overall understanding of how to design, promote, price and execute different types of events. $229

Option Two: Participate in the Tele-Course (6- one hour classes), plus four simultaneous Master Mind classes of small group coaching to bring your event idea to life. Benefit from real time hands on personalized training with Michele and Alexis. This will include contract review, feedback on designing and marketing your event, pricing and agenda review. $899 Limited to 8 Coaches

Alexis Robin Certified Martha Beck Master Coach 2009

Alexis has spent 16+ years designing, selling and facilitating events from seminars to retreats to 4000 person conventions for Marriott International and Hilton Worldwide. She has worked as a Senior Event Manager and Senior Sales Manager for two of the largest hotel properties on the West Coast.

Michele Woodward Certified Martha Beck Master Coach 2007

A former White House Official, Michele has planned events that you’ve only seen on TV, for some of the most powerful politicians in the country. Her event planning skills and marketing expertise are renowned throughout the coaching community. She was recently asked to become the Executive Director of the bipartisan Ronald Reagan Centennial Commission, coordinating and developing nationwide events.

Option 1:

Option 2:

How The Telecourse will work: One Hour

Lecture Sessions
	Week 1	Types of Events, Target Market and Venues
	Week 2	Budget, Pricing Marketing, Dates, RFP’s
	Week 3	Creating an Agenda, Designing Content
	Week 4	Event Basics: Food and Beverage, Audio Visual, Logistics Specs
	Week 5	Using a 3rd Party, Contract Negotiations
	Week 6	Managing the Event in Progress, Post Event

How the Mastermind will work: One Hour

Interactive Sessions
	Week 1	Submit Your Specific Event Idea and Target Market, Clarify Your Value Propositions, Decide how to Promote it
	Week 2	Review Your Event Design and Agenda, Pricing and Location
	Week 3	Logistics and Contract Negotiation for Your Event, Contract Review
	Week 4	Executing Your Event – Promoting Next Event/ Products