- Teleclass -

How to Write a Better Blog

(or Blog Your Way Into Business Success)

Baffled by blogging?

Can’t get started?

Confused?

Writer’s block?

We can help. Our expert team – an award winning journalist, book author and blogger – and master coach, book author and blogging guru – will help you harness the power of your blog to write your business to success.

Journalist Mary Beth Sammons and Master Coach (and blogger) Michele Woodward have joined forces to provide you with exactly what you need to know to create a blog that builds your brand and fulfills your creative objectives.

If someone told you even a couple years ago that a blog would become the cornerstone of your career, you would have probably scoffed and said you don’t do online journals. Facebook? Twitter? No way.

But here’s a secret learned long ago on the frontlines of a daily newspaper: good stories sell.

These days if you want to grow your business, you’ve got to take it online. And perhaps one of the most overlooked ways to leverage social networking is to tell a good story, to blog.

Perhaps one of the most overlooked secrets of putting together a Web site or taking your business online is content — inspiring customers into action with your blog.

So what is the secret to writing better for the Web?

  • We’ll teach you how to identify your objective and get a clear picture of your end result.
  • Who’s your audience? You can’t cater to everyone – especially on the Web, which is so hyper-targeted.
  • How do you know when to stop writing? We’ll share tips for keeping your content concise and on target.
  • The difference between wooing just a small audience of your closest friends and family members you begged to log on, and a major community engaged in you and your business? Your headline.
  • We’ll help you get started and give you tips to build your readership with each post.


Join us Friday, October 2nd at noon (EDT) — take just one hour of your time and unlock your potential as a world-class blogger!

$39, payable by PayPal. Call-in information will be sent upon registration.



About Mary Beth Sammons
Mary Beth Sammons is an award-winning journalist and author who writes about the ups and downs of handling daily living and reinventing your life with grace and gusto for “AOL Health,” “Family Circle,” the Chicago Tribune’s lifestyle section and American Airlines Web site for female travelers. She has written seven books including “Second Acts That Change Lives: Making a Difference in the World.” (Conari, 2009).


As vice-president of editorial, Mary Beth helped launch RevolutionHealth.com and its subsidiary Web site, CarePages.com, building community through editorial content and wrote blogs on both sites about navigating health, wellness and caregiving. She currently creates cause-related marketing campaigns for several non-profits. She is a former suburban bureau chief for Crain’s Chicago Business and business editor for The Daily Herald. She has received severa l industry awards, including first place from United Press International for best spot news coverage, a PR Silver Anvil Award, and an undergraduate scholarship from the William Randolph Hearst Foundation. She lives in the Chicago suburbs with her children. To contact Mary Beth, e-mail her at marybethsammons@aol.com.

About Michele Woodward
Master Certified Coach, author, advice columnist, speaker and teacher, Michele Woodward has the ability to help people get clear about who they are and what they want to do — and develop a workable action plan to get where they want to go. She is the author of Lose Weight, Find Love, De-Clutter & Save Money: Essays on Happier Living, available at Amazon.com. She’s a sought-after speaker, leads a number of workshops and classes and writes a popular blog. Michele was Lead Press Advance in the Reagan White House, constructing some of the memorable photo opportunities of that presidency, and was also Director of Press Advance for Dole for President ‘88, coordinating the national press on the campaign plane.  She was honored to serve as a principal organizer of the State Funeral of President Gerald R. Ford. She previously organized the State Funeral of President Ronald Reagan, heading ticketing and staffing operations for all events in Washington, DC.

You can find Michele and her blog at www.lifeframeworks.com.