The Perils of Thinking Big





Let me disrupt the norm just an eensy bit.

There are plenty of people out there who will exhort you to “think bigger”. To “dream big”. To “live large”. To “go big or go home”. And, ironically enough, they often have something to sell you.

I’m going to suggest something quite different.

Believe me, I love dreams. I have a real thing for goals. And I have reached quite a few of them, thank you very much. So what I know is this:

To reach your dreams, they need to be completely yours and they need to be completely grounded in reality.

Let me give you an example. I happen to like football. Yet if I have a dream to play nose tackle for the Washington Redskins, I’m going to be setting myself up for abject failure. How many women play for the NFL? For that matter, how many 5’6″ people play nose tackle? How many people my age play in the NFL? Zip, nada and zilch, respectively.

Oh, sure, I could hold on to my dream of playing professional football, and some people might tell me to hold on tight because it’s a big dream. But holding on would mean always living my life unfulfilled. Falling short. Feeling like a failure. In pursuit of the impossible.

Or, I could channel my love of football in another way – an achievable way that just might stretch me a little, too. Like: I could challenge myself to make enough money to buy season tickets to the Redskins. Like: I could form a Redskins fan club and meet other like-minded fans. Like: I could coach peewee football (now, that would be a hoot).

When I hold on to a big dream just because other people tell me it’s important to go big, I live a life full of anxious striving. Of chronically falling short.

I’m setting myself up for failure.

I will never be enough.

And why would I do that to myself?

Some people believe that bigger equals easier. And that’s an exciting prospect. The thinking goes: I get bigger, I get richer, I get famous, I’m on Easy Street.

If only that were true.

I know people whose dream is to appear on Oprah Winfrey’s TV show. They believe that if they can only get on the show, the Oprah Effect will happen and suddenly they’ll be famous. Of course, I happen to know people who’ve been on the Oprah show and guess what? They didn’t suddenly become rich. They didn’t suddenly get highly-paid speaking engagements. They didn’t get book deals. And some of them wonder what they did wrong. Because lightning didn’t strike. They’re not on Easy Street.

If you really want to get rich, the tried and true method is to work at it every day. Slow, steady, purposeful, focused. Do you know the book The Millionaire Next Door? In it, the authors research how people get and stay rich. They don’t win the lottery, there’s no reality television show, there’s no flukey Antiques Roadshow find in the attic, there’s no get rich quick scheme.

Most millionaires become wealthy by living below their means, investing wisely and making good decisions.

OK, it’s not flashy or sexy. You’re not going to get a ton of attention and groupies this way. It’s true – the wealthiest people don’t live large. They aren’t devotees of conspicuous consumption. They aren’t necessarily driven by impressing others. They don’t attempt to keep up with the Joneses.

The wealthiest center in their strengths. They grow their world starting with their expertise. They work at it every day.

And day by day, they get happier. And more satisfied. And stronger financially. And they do more of what they want. And sometimes, sure, bigness comes along as a result of all the hard work.

That’s what I call doing it the right way.

It’s Hard (At The Beginning)











Sometimes we don’t even want to start.  Because we know it will be hard.

Maybe too hard.

Maybe we’ll fail.

So we don’t start.

At all.

We live in perpetual waiting – waiting for the time that doing the thing won’t be hard at all.

Sometimes that’s a long time to wait. Feels like forever.

Forever is a long time. But now is right here.

So, take a deep breath. Let’s acknowledge that it can be hard at the beginning.

But then it gets easier.

Like when you took your first wobbly walk.  What if your parents said, “Now, walking is hard. You can fall and hurt yourself. Why don’t you wait until you can do it flawlessly?”

But they didn’t say that, did they?  They applauded your every step, and probably snapped your picture a time or two. And called Grandma to crow about you and your success.

You smiled your drooly smile and kept going.

And at some point, you could run.

And it wasn’t hard.

It was fun.

That’s still the promise.

Keep going.  Even when it’s hard.  You’re learning, you’re figuring it out.

And, soon, you’ll be running, effortlessly.

Free.

Start At The End

In the seminal, thought-provoking, deeply spiritual film, “The Sound Of Music”, one of Rodgers and Hammerstein’s songs goes:

Let’s start at the very beginning
A very good place to start
When you read you begin with A-B-C
When you sing you begin with do-re-mi

Do-re-mi, do-re-mi
The first three notes just happen to be
Do-re-mi, do-re-mi

But, I’m going to turn that familiar refrain on its ear.

Because if you really want to change something in your life, you have to start at the very end.

You have to start with an idea of what it is you want, and allow yourself to understand what it will be like, what it will feel like, to have achieved the change you seek.

Perhaps you’ve heard of the Seven Habits of Highly Effective People. Stephen Covey wrote that little book — and it’s sold a kajillion billion copies since it came out in 1989. OK, to be really honest, only two of his Habits made me sit up and say, “Yes!” It was “Seek first to understand, then be understood” that helped re-orient my communication style, and “start with the end in mind” which gave me a framework for planning.

You know, it seems as though so many of us are on the way somewhere. But if asked, we don’t really know what the destination might be. We meander and lollygag and sniff corners, but, thank goodness, we don’t get off track! Because there’s absolutely no track to get off in the first place.

Because we’re starting at the beginning and not focusing on the end.

Is there something you want to do in your life? Get promoted? Get married? Lose weight, find love, de-clutter, save money, perhaps? (Funny how my book title naturally works its way into so many places, isn’t it?)

Whatever you want to do, start with the end in mind.

Tell me: What will it be like when you are the director of your office? When you lose 30 pounds? When you find true love? When you work for yourself? Inhabit those feelings. Visualize what your life will be like. Face any fears that come up and deal with them.

See, hear, feel, smell and taste what it will be like when you have what you want.

And by doing so you will be giving yourself a vision. A destination to point toward. You will have created a road map to your own success.

You will know what to do, and how to get there — because you know exactly where to go.

If you are meandering or stuck in the journey of your life, pull over into a quiet rest stop and ask yourself, “What do I want more than anything, right now?

And with that end in mind, you can get started.

What It Takes To Be A Successful Coach

I have an uncle who says, “Honey, when you’re up to your ass in alligators, the trick is — not to get in any deeper.”

And I am up to my ass in alligators around coaching. But I am going to get in deeper. Sorry, Unk.

I coach people everyday. I coach groups frequently. I teach people how to become a coach. I talk to people who are thinking about becoming a coach. I design coach events. Coaches are my business partners. I’m a Master Coach, for crying out loud. For fun, I talk to other coaches. In my spare time, I read books about coaching.

Ass, meet alligators.

But it’s OK — see I’m passionate about the field of coaching and the power it has to unlock the locked, and to free people to live lives of their own design. In fact, part of living a life of MY own design is coaching. So I am immersed, and that’s a good thing.

Over the last five years, I’ve seen good people go into coaching with excellent intentions and terrific skills — and a few years later they’re not coaching full-time. Or part-time. Or at all.

And I have seen people move out of training right into booked solid practices, and create a national reputation seemingly overnight. Amazes me.

When you consider that 80% of all small businesses fail in the first five years, and that only 20 percent of coaches can actually live off of their coach earnings — why would anyone become a coach?

I’m going to suggest that the right question to ask right here is not why — but who? Who becomes a successful coach?

And what is success? Here’s my working definition of a successful coach: someone who has no difficulty attracting her ideal clients and keeping a schedule as full as she wants it to be. See, I’m not saying, “a success is a six-figure coach” or “a success is being a public figure” — nope. I’m saying that success is when you get what you want. Whatever that is. For you.

So, let me tell you what I have observed in every successful coach I have ever encountered:

Entrepreneurial: Every single successful coach I know has an entrepreneurial spirit. She’s open, she’s agile, she’s willing to take a risk, she’s comfortable working in her own business by herself. People who like structure and belonging often find great jobs working as internal coaches. But people with their own practices succeed because, at heart, they are entrepreneurs.

Self-Starter: Successful coaches make opportunities rather than wait for opportunities to arrive. Reflection is dandy, but action is what makes money. Successful coaches know this.

Extroverted: Let me refer to the Myers-Briggs here — Extroverts get energy from being around people. Successful coaches get energy from being around people. Ergo, successful coaches are Extroverts, which is what allows them to network, give speeches/presentations/workshops, ask questions in crowded room, I can go on. And on. Can an Introvert be successful? Sure. But all other things being equal, an Extrovert makes the time and space to really connect with people and that’s how you attract clients.

Expert: The old adage is “anyone can coach anyone about anything” which is, to some degree, true. However, if I want to start a business efficiently, it would behoove me to work with someone who knows how to do that. If I want to write a book, the smart thing is to get a writing coach. If I want to cope with divorce, how about a divorce coach? Every successful coach I know has an expertise which is a huge part of their positioning and marketing. Generalists can’t differentiate themselves in a crowded market — experts can.

Empathetic: When I think about the great coaches I know, each of them is wildly empathetic. They relate more to their clients — and less to their own ego. But. As empathetic as these great coaches are, they don’t carry the pain of the people they work with and challenge their clients straightforwardly and honestly. From the clients’ perspective, a good coach understands them but doesn’t allow them to get away with murder.

Visionary: Successful coaches see into the future and are constantly designing programs and products and ideas that will move them there. They also share that vision with others, and create a community around their view. Community = a client funnel. It’s that easy.

Creative: Nearly every great coach I know gets a total rush from being creative and finding novel and new ways to solve problems for themselves and for their clients. Great coaches are like great jazz musicians — they can riff on a theme and improvise staggering tools.

Focused: Maybe this should fall under Entrepreneurial, but the coaches I know are focused on their practices. Sure, they may be someone’s partner, someone’s mom, someone’s child… but at their core, they are coaches and they focus their energy on coaching. Middling coaches have a lot of hyphens — Mary Kay saleswoman-realtor-massage therapist-coach. A successful coach, however, puts her professional energy around coaching first and foremost.

Communicator: What sets great coaches apart is the ability to communicate. You gotta do it some way — you write, you speak, you Tweet, you post, you something. The bottom line: successful coaches are able to communicate how they can help a client. If you can’t do that, you won’t get clients. At all. Coaches who excel are comfortable communicators. If you’re not comfortable, you’re probably not going to get the clients you would otherwise get. Sorry to say it, but it’s true.

If you want to be a successful coach — on your terms — evaluate how you stack up to these characteristics, and if you have a muscle or two that needs a workout and strengthening, then put your laser-beam energy there. Or partner with another coach who brings to the table those things you lack. Get what you need, one way or the other. I assure you that if you have every one of the things I have outlined, there won’t be any question — you will be a sure-fire success.

To Know, Know, Know You


Want to get to know me?

I’m an ENTJ on the Myers-Briggs Type Indicator — my preference is to be an Extraverted, Intuitive, Thinking, Judger (that last one means I like to decide, and decide now, thank you very much).

On the Kolbe Conative Strengths Index, I am a natural Fact Finder, followed closely by Quick Start. That means I will do the research but then want to get going (see “Judging” above).

The Clifton Strengths Finder indicates that my top strengths are: Strategic, Ideation, Activator, Communication, Input.

“Bunch of assessments, bunch of results. So what?” Hear this a lot from people. “Yeah, yeah. But just tell me what it is I’m supposed to do with my life.”

Look, these assessments do serve to tell me more about you — but, really… they’re designed to tell you more about you.

Because one thing I know for sure: the more you know about yourself and your innate preferences, the more clear you are. When you are clear, you make better decisions. When you make better decisions, you’re happier and more successful.

And who doesn’t want that?

Some people resist assessments because they don’t like being “put in a box” or “labelled”. These people probably have very high preference toward Perceiving and I love them for sticking to their type. (That’s a Myers-Briggs reference — Perceivers just want to keep all of their options open. In the trade we call this their P-ness, which is a little Myers-Briggs joke. OK, a stupid Myers-Briggs joke, but there you have it.)

But when I see the lightbulb go off over someone’s head when they realize they aren’t wrong and they don’t need to be fixed — that, instead, they need to play to their innate preferences and solid strengths — it’s a highlight of my work.

I’m talking about the woman who berated herself for years for having to talk to think, until she realized that’s the way she’s wired. Or the man who shifted his continual “loser” self-talk as he realized that he just liked to be flexible and keep his options open (got in touch with his P-ness, yuk, yuk). Or the woman who, for the first time, figured out why she was so frustrated working for other people — she has all the attributes of a CEO and needs to move toward that kind of role.

Accepting your preferences, strengths and talents, and then aligning your actions with what it is you do best, naturally, is the easiest and most efficient way toward success.

And when it comes down to it, knowing yourself — inside and out — and living authentically, P-ness and all (I couldn’t help myself), will make you not only successful, but happy. And you’ll do it the easy way — by just being yourself.